MagicBrief Alternatives After the Shutdown: What to Use Now

By Josh Jackson · facts about MagicBrief checked on its own site, 9 Nov 2026

MagicBrief shut down on July 31, 2026, and its team joined Canva. This page sorts the replacements by the job you used MagicBrief for, from creative analytics to making the ads.

The short answer

MagicBrief closed on July 31, 2026, after Canva acquired it. If you used it for creative analytics, look at Motion, Atria or Foreplay's Lens. If you want ads made from a website, Canva Grow, the product MagicBrief points to, and Gimme Gimme both do that; Gimme Gimme builds each static on competitors' longest-running Meta ads.

Gimme Gimme vs MagicBrief at a glance

Feature	Gimme Gimme	MagicBrief
Status	Available, with a free plan	Closed on July 31, 2026
Main job	Making static Meta ads	Creative analytics, ad research and briefs
Creative analytics	No	Meta, TikTok, YouTube and LinkedIn (before it closed)
Ad search	No; reads competitors' longest-running ads	AI search of 12 million+ ads (before it closed)
Briefs	No; makes the finished ads instead	Brief templates and AI script writing (before it closed)
Price	Free, then from £49 a month	Was from $249 a month (January 2026 archive)

Which one should you pick?

If you used MagicBrief…

MagicBrief closed on July 31, 2026, and its site now shows only a closing notice and a login link.
Its team is at Canva now, and Canva Grow is the product MagicBrief points former customers to. It is on every Canva plan, including Free.
For analytics on your own ads, the closest replacements are Motion, Atria and Foreplay's Lens.
For ad search and briefs, Foreplay and Atria both have searchable ad libraries, and Foreplay writes briefs.

Pick Gimme Gimme if…

You used MagicBrief's research and briefs to get statics made, and now want the statics made for you.
You want competitor research built into every ad, drawn from your competitors' longest-running Meta ads.
You run paid social for several DTC brands and want a brand kit per client, with unlimited brands on the Agency plan.
You want to start free: 5 ads every month, no card.

What happened to MagicBrief

MagicBrief's site now shows one notice: "MagicBrief is shutting down on July 31, 2026 at 8 PM EST." It adds that "After that date, the platform will no longer be accessible", that billing has been canceled, and that "The MagicBrief team has joined Canva."

Its FAQ gives the background: "When Canva acquired MagicBrief, the goal was always to bring the best of what we'd built into a product that could reach more teams at greater scale." Canva's newsroom post, "MagicBrief to join Canva", describes MagicBrief as an Australian creative intelligence startup founded in 2022.

On data, the FAQ said analytics could be exported as CSV before July 31, that there would be no bulk export for Inspire collections, and that data could not be recovered after that date. Customers were also offered 6 months free on Canva Business, with codes to redeem by September 30, 2026; that date has passed.

Sources, checked 9 Nov 2026: magicbrief.com, magicbrief.com/faqs, canva.com/newsroom/news/magicbrief-acquisition/

What MagicBrief did before it closed

An archived copy of MagicBrief's home page from April 29, 2026 shows how it worked before it closed. It called itself "The creative analytics & research tool trusted by thousands of teams to bridge the gap between media and creative".

It had three main parts. Creative Analytics covered Meta, TikTok, YouTube and LinkedIn, with AI recommendations and reports in Slack. Creative Research let teams "Use AI to search 12 million+ ads from leading brands", track competitors and read AI summaries of them. Creative Briefs offered brief templates and AI script writing. It had pages for both brands and agencies.

Source, checked 9 Nov 2026: web.archive.org/web/20260429154718/https://magicbrief.com/

Canva Grow, the product MagicBrief points to

MagicBrief's FAQ says Canva Grow is "a net-new product - not a direct port", so don't expect the same tool under a new name. Canva says Canva Grow "is available on all Canva plans, including Free" and supports Meta, LinkedIn and TikTok.

Canva Grow makes image ads and video avatar ads from a website URL, a description of your business and product photos. Canva prepares three ad concepts for you to review before it generates the ads, and you can then launch them and learn from the results. That makes it a direct option for making ads, and a fair one to try first if your team already works in Canva.

Sources, checked 9 Nov 2026: magicbrief.com/faqs, canva.com/canva-grow/, canva.com/help/create-ads/

Pick a replacement by the job you used it for

For creative analytics on your own ads, look at Motion, which reports on Meta, TikTok, YouTube and LinkedIn ads; Atria, which analyzes Meta and TikTok accounts; or Foreplay's Lens, which covers Meta and TikTok on its Workflow plan and up.

For ad research and briefs, Foreplay has a swipe file, ad search, competitor tracking and AI briefs, and Atria has an ad library of "100M+ ads from Meta and TikTok" with competitor following. For making the ads themselves, Canva Grow and Gimme Gimme both start from a website. Gimme Gimme makes 9:16 statics with copy, built on research into competitors' longest-running Meta ads, but it doesn't replace MagicBrief's analytics or ad library.

Sources, checked 9 Nov 2026: motionapp.com, tryatria.com, tryatria.com/pricing, foreplay.co/pricing

MagicBrief pricing, as of 9 Nov 2026

TodayNot availableMagicBrief closed on July 31, 2026, and says billing has been canceled.
Pro (archived)From $249 a monthPriced by ad spend, per the January 14, 2026 archived pricing page. No longer sold.
Creative Intelligence (archived)Let's chatPrice on request on the same archived page. No longer sold.

MagicBrief no longer sells plans. The archived prices, in US dollars, are shown only for comparison. Canva Grow, the product MagicBrief points to, is on all Canva plans, including Free.

Sources, checked 9 Nov 2026: magicbrief.com, web.archive.org/web/20260114074212/https://magicbrief.com/pricing, canva.com/canva-grow/

Gimme Gimme's plans, including the free one, are on the pricing page.

MagicBrief alternatives worth a look

1.Gimme GimmeFinished static Meta ads from a website, built on competitors' longest-running ads. Free plan, 5 ads a month.
2.Canva GrowThe product MagicBrief points to: image and video avatar ads from a website URL, published to Meta, LinkedIn and TikTok.
3.MotionCreative analytics on your ad accounts across the same four platforms MagicBrief covered, from $999 a month.
4.AtriaAd-account analytics, an ad library and AI image ads in one platform, with a free plan.
5.ForeplayA swipe file, ad search, competitor tracking and AI briefs, with Lens analytics on higher plans.

MagicBrief alternatives: questions

Did MagicBrief shut down?

Yes. MagicBrief closed on July 31, 2026; its site says the platform is no longer accessible after that date and that the team has joined Canva.

What replaced MagicBrief?

Canva Grow is the product MagicBrief points its customers to, though MagicBrief's FAQ calls it a net-new product rather than a direct port. For analytics, Motion, Atria and Foreplay's Lens are closer to what MagicBrief did.

Can I still get my MagicBrief data?

No, according to MagicBrief's FAQ. It said analytics could be exported as CSV before July 31, 2026, that Inspire collections had no bulk export, and that data could not be recovered after that date.

Does Gimme Gimme replace MagicBrief?

Only for making ads. Gimme Gimme makes finished static Meta ads from a website, but it has no creative analytics, reporting or ad library, so pair it with an analytics tool if you need those.

Is Canva Grow free?

Canva says Canva Grow is available on all Canva plans, including Free. Check Canva's site for any limits on the free plan before you rely on it.

Skip the brief: get finished statics from your website

Paste a website and get finished Meta ads. Your first ads are free.