Facebook Ad Examples: Long-Running Meta Ads by Industry
Checked 25 Oct 2026 · the 12 longest-running of 1163 ads from 691 brands, from Meta's Ad Library · How we pick ads
Real Meta ads that brands paid to keep running, sorted by industry. Pick a niche, see what its long runners have in common, then make ads like them for your client or your own brand.
Every example on these pages is a real static ad from Meta's public Ad Library. We keep the ones a brand left running for weeks or months, because an advertiser who keeps paying for an ad is telling you something, and we explain what each one does.
The longest-running ads we found
Each ran for months on Facebook and Instagram. Tap “Why it works” for our breakdown.
Longest-running first · 12
“15% ascorbic acid.”
Why it works
A dropper bottle lies on a lilac ground, and the only text on the picture is "15% ascorbic acid." in the top corner. A shopper who knows actives reads a strength as a spec, so the line says what is in the bottle and how much without promising a skin result. The body then lists water-based vitamin C with ferulic and vitamin E, and the label repeats the percentage. It ran 2,295+ days.
Started 13 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Five Daughters Bakery”
Why it works
Trays of glazed and iced pastries fill the frame from front to back, with sharp focus on the middle row and a soft blur around it. No text sits on the picture, and the headline is only the brand name. The body does the proof a bakery needs: made fresh daily from scratch, non-GMO, sourced locally. With the trays creating the appetite, the words are free to carry the values.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Our pastries are made fresh daily from scratch”
Why it works
One glazed pastry sits sharp in the foreground while an open box behind it shows an assortment of flavors, so a single frame answers what the shop sells and what a box looks like. The headline and the paragraph under it match the tray photo exactly. Only the picture changes between the ads, and the sentence about family stays put.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Nothing is sweeter than family”
Why it works
Young children line up against a white brick wall, each with a pastry, beneath a painted arrow and the words TO GO with a doughnut standing in for each O. It reads as a family snapshot that also places the shop on a street. The brand-name headline and the same body paragraph sit underneath. A painted sign and a few faces do the selling.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“10% Niacinamide Serum”
Why it works
A second dropper bottle, now on a peach ground, is tilted so the label faces the camera, with a soft shadow underneath. There is no headline on the picture at all, so the body copy does the selling: B-Bomb is "our chief problem solver for oily skin, large pores, blackheads and skin prone to blemishes." The frame stays almost silent and the words name the skin it is for. Oily skin gets named in the text, which is where this ad does its work.
Started 20 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“A Holistic Approach to Skincare”
Why it works
An amber glass bottle stands between a green gua sha stone and a gold roller on pale wood, so the picture reads as a routine instead of a single product. The headline, "A Holistic Approach to Skincare", and a body line pointing to an oil cleansing video give the shopper a reason to keep reading that has nothing to do with a claim. Tools beside the bottle show how it is used before any copy is read.
Started 28 Jan 2021. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“0.05% Retinal Serum”
Why it works
A white pump bottle stands upright over a thick yellow smear, with the strength printed on the label and nothing else added to the frame. The smear stands in for the serum itself, so the shopper sees color and thickness, the closest a still can come to showing feel. The body does the reassurance, calling it "a silky light emulsion that is easy to use for all skin types including combo/oily skin." A strong active is sold on a soft texture here.
Started 25 Jul 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Bras Made to Fit, D-H Cups.”
Why it works
A model leans on a window frame in a sheer white bra and briefs, with "Bras Made to Fit, D-H Cups." set in thin serif type across her midsection. The line states a size range as a fact about the product, so a shopper who wears those cups knows within a second that the ad was made for her. The headline pushes the same idea with "53 Sizes". Relaxed posing and warm daylight mean the photograph only has to show the bra sitting naturally on a real shape.
Started 24 Aug 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Unique gym wear”
Why it works
A woman in round glasses stands by an outdoor stairwell in an oversized black tee printed with an anime-style fighter, a bag in one hand. The body tells the character's story, a fitness figure drawn as a cartoon, which gives the shirt a reason to exist that a plain tee lacks. With "Unique gym wear" as the headline, the graphic and the story do the selling.
Started 25 Nov 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“After months of experimentation and feedback from our athletes we're releasing women's workout sets”
Why it works
A woman in purple workout gear turns her back to the camera in a dark gym, shoulders flexed. There is no headline and no text on the picture. The body is one sentence about months of experimentation and feedback from athletes before the women's sets launched. From behind, the cut of the top and leggings is easy to read.
Started 25 Nov 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“ELECTRIC COLOR”
Why it works
A model stands in a hot pink bra and briefs with a matching pink skirt gathered in her hands, against a coral wall, with "ELECTRIC COLOR" in blocky pink capitals on the left. Fit is not mentioned anywhere. The pitch is the limited-edition winter brights, and the single-hue staging makes color the one thing a scroller remembers. It is the color-led counterpart to CUUP's size ad, and both ran longer than any other ad in this set.
Started 17 Jan 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“1-20 Birthstones”
Why it works
Silver rings sit on a peach cloth, each with a tree engraved with colored birthstones and a line of lettering inside the band. A top panel shows tree Style 1 and Style 2, and a label reads 1-20 Birthstones. The picture works like a configurator, letting the buyer see the choices before clicking. Mothers, wives and female friends are the named recipients in the body.
Started 9 May 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Ad examples by industry
Beauty
Fashion
Food & drink
Jewellery & accessories
Sports & outdoor
Supplements
Wellness & devices
How the examples are chosen
We start from DTC brands in each niche, read their ads in Meta's Ad Library and keep static image ads that had run for a while when we checked. Each page shows at most three ads from one brand, and an ad appears on one industry page only.
A long run is a spend signal, not proof of sales: the Ad Library doesn't show results. Treat each ad as a lead worth testing, not a guaranteed winner.
How agencies use these pages
Open your client's niche before a creative kickoff, note which jobs the long runners do (prove fit, show scale, carry a guarantee) and brief new concepts against them. The breakdown under each ad says what it shows and why it suits that niche.
Make ads like these, for your client or your brand
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How we pick ads. We search Meta's public Ad Library for ads from DTC brands that sell to US and UK shoppers, keep ads running 14 days or more, skip catalogue ads, and show at most 3 per brand. Days running is a spend signal: brands rarely keep paying for an ad that doesn't sell. Day counts are as of the check date above. Breakdowns are written by Gimme Gimme's ad analysis engine from each ad's image and copy, and edited by Josh Jackson, founder. Not affiliated with the brands shown; ads appear for commentary and analysis. To have an ad removed, email hello@getgimmegimme.com and we'll take it down within 7 days.