Discount Ad Examples: 30 Meta Ads Brands Kept Running
Checked 25 Oct 2026 · 30 ads from 27 brands, from Meta's Ad Library · How we pick ads
Nearly every store in the feed is shouting a number, so a discount ad has one scroll to make a stranger believe its own. The offer is usually the biggest thing on the picture, and what separates these ads is the kind of offer: a percentage, a free extra, a bundle or a flat price. Even the shortest had run 202+ days when we checked.
- 202+days, the shortest run in the set
- 47%built as graphics with the offer as the headline
- 329days, the median run on this page
- 40%are fashion, the largest category in the set
Four layouts for putting the offer on the picture
Grouped by the job each ad does. Swipe a row, and tap “Why it works” for our breakdown.
Built as a graphic, offer as the headline · 14
Flat color, badges and type let the offer be as large as the product. PLUFFI Slippers hangs its percentage on an ornament, and Dippin' Daisy's Swimwear drops the photo and prints a price alone.
“BLACK FRIDAY”
Why it works
Ribbed red slippers sit at an angle on dark green, under "BLACK FRIDAY" in white capitals. A round red ornament badge carries "15% OFF", and a red pill at the bottom reads "CODE: FRIDAY" between two candy canes. The season does most of the persuading, so the percentage can stay modest. The body frames the sale as early access and calls the slippers a cozy gift. A code gives the buyer one small thing to remember.
Started 18 Nov 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“NOW ON SALE”
Why it works
"NOW ON SALE" runs across the top in outlined black capitals, with "1/3 OFF" and the product name stacked beneath it. Below, two pale units stand at the foot of a bed with a hose running to the mattress, so the thing being discounted is on screen. The body adds over 4,000 5-star reviews and a former NASA spacesuit engineer behind the design. One glance is enough to read a fraction.
Started 2 Dec 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“BUY 1 GET 1 FREE”
Why it works
A split frame does two jobs. On the left, "BUY 1 GET 1 FREE" runs in big white and red type beside a shower head spraying water. On the right, a boxed shower head sits under "FREE ENHANCEMENT KIT", with a bracket, a set of filters and a hose laid out as the bonus. Each bonus item is pictured, so the free part has a shape and can be counted.
Started 27 Feb 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“FREE TODAY ONLY”
Why it works
A gold crucifix pendant fills the center of a dark rocky scene, with two small inset photos at the left showing it worn and in finish options. "FREE TODAY" sits in large type above a struck-through "$ 79.99" and a "$ 0.00" price. The body adds "Just cover shipping", which tells the buyer what remains to pay. Old price and zero price share one strip, so the saving reads at a glance.
Started 5 Apr 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“SENIOR'S DAY SALE”
Why it works
Black type spells "SENIOR'S DAY SALE" over a magenta pill that says "PAIN-FREE STEPS START TODAY". A pink shoe angles in from the right, and two magenta silhouettes of an older couple, one with a cane, walk through grass at the lower left. The bottom bar carries "BUY 1, GET 1 FREE". Event and audience come first, and the deal arrives last.
Started 18 Aug 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“50% BIKINI SETS”
Why it works
A pale blue square holds only a small red label, "FULL BIKINI SETS", a blue "$50 EACH" and a loose sketch of two bikini pieces on a line. No model and no product photo appear. The price is the offer, and the body spells it out as 50% off. Empty space around the stack leaves nothing competing with the number. A flat price asks for no arithmetic.
Started 1 Oct 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“50% OFF ON CLEARANCE SALE”
Why it works
A knitted polo in blue, orange and cream diamonds sits over a close-up of the same knit, so the pattern is the picture. A coral card at the left says "50% OFF ON CLEARANCE SALE" and a matching "Shop Now" button sits below it. The card repeats the shirt's orange, which ties the offer to the product instead of laying a sticker on top. Clearance wording tells the buyer why the price is low.
Started 17 Oct 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“UP TO 70% OFF”
Why it works
A beige wireless bra floats on pale grey beneath a purple banner with a comfort line below it. A red circle at the right says "UP TO 70% OFF", and a red "SHOP NOW" bar closes the frame. Two feature tags at the left keep the benefit ahead of the price: the discount badge is visible but smaller than the product pitch. Its headline also calls the sale a Black Friday drop.
Started 16 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“20% OFF Code: XMAS”
Why it works
A tight crop of a torso in rust-colored shorts has "CHRISTMAS Sale" and "20% OFF" laid across the midsection in white, with a green wavy line below. The crop shows the fit and nothing else, so the type has room. The headline repeats the deal with a code, and the body says "Same money at checkout!" The code word matches the holiday on the picture.
Started 29 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Christmas Sale”
Why it works
A red script "Christmas Sale" spans the top, with a large "25" and "UP TO % OFF" set beside it, and four strapped pointed shoes in beige, burgundy and black sit on rounded red, cream and green bands. The bands carry the holiday palette without a holiday scene, so all of the picture is product. Beyond the headline offer, the body adds free global shipping and a code for an extra 15% off.
Started 9 Jan 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“BUILD YOUR LINEUP, BUNDLE UP, AND SAVE”
Why it works
A sage-green vertical card holds only white text, starting with "HEY" and "YOUR TOP DRAWER CALLED". The sale line, "BUILD YOUR LINEUP, BUNDLE UP, AND SAVE", is bold, with "(UP TO 25% OFF)" in plain type after it. There is no product or badge, so the offer arrives as a note from the brand. The sign-off is just "BOODY". Reading like a message makes the discount less like a banner.
Started 27 Jan 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“EXTRA 30% OFF”
Why it works
Gold confetti falls across a black field where small pastel devices on lanyards float at an angle around the edges. The centered text stacks "BLACK FRIDAY SALE", "ENDING SOON", a big yellow "EXTRA 30% OFF" and a code box, "CODE: BF30". "EXTRA" frames the cut as an add-on, and the code number matches the percentage. A 100-day money-back guarantee in the body backs the device.
Started 17 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“USE CODE: FLASH30”
Why it works
A tall card splits into a black left column and a white right side printed with a faint cartoon sketch. The left column stacks "FLASH DEAL!", "BEST SELLER COLLECTION", "LIMITED OFFER!", a code and a yellow "SHOP NOW" button. Six clippers and trimmers stand in a grid at the right, with a yellow "30% OFF" flag. Barbers are addressed directly in the body, and the code repeats the discount.
Started 23 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“TEES DROP DAILY”
Why it works
Four folded tees fan out on a teal patterned background, one with cats in costume, one with an arcade logo, one with a pirate game graphic and one with a furry red character. A blue blob in the top left holds "TEES DROP DAILY" over "STARTING AT $13". The offer is a floor price plus a new design every day. No percentage appears. Four prints show the range the starting price covers.
Started 13 Mar 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Photograph first, offer laid over it · 10
A catalog or studio photo stays whole and the deal sits on it as type or a panel. Halara gives the discount its own sidebar, and Parijan puts it above a stack of knits.
“ANY 5 PIECES WITH 70% OFF”
Why it works
A tight crop of a hand shows a gold ring stack, and white capitals underneath say "ANY 5 PIECES -70% OFF". The headline repeats the deal and the body adds free shipping, so the discount is earned by filling a basket of five. Rings this small need a macro crop to show any detail, and the type sits in clear space below the stones. Muted tones keep the gold as the brightest thing in the frame.
Started 25 Dec 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“TRY IT FOR FREE”
Why it works
Pink and red blooms lean against a box of six small fragrance vials on a purple backdrop, under "SIX FLINGS. ONE OBSESSION." The offer is the quiet line beneath it, "TRY IT FOR FREE." The body backs it with a full refund on the next order. A scent cannot be smelled through a screen, so the free sample set carries the sale. No price appears anywhere on the picture.
Started 18 Aug 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Get 1 FREE Full Sized 2oz Bottle of Face Oil”
Why it works
"SPECIAL OFFER" sits over a brown scalloped "32% OFF" badge and three frosted bottles against a cloud sky: a night serum, a face oil and a day serum. The line "GET A FREE 2OZ BOTTLE (SAVE 32%)" names the free item and the saving together, and the body lists exactly what comes in the set. The offer is a bundle with a number on it. Healthy-skin wording at the foot gives the discount a softer payoff.
Started 10 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“UP TO 50% OFF”
Why it works
A narrow white column at the left carries "UP TO 50% OFF", a "SHOP NOW" button with an arrow, "SALE ENDS SOON" and a thumbnail of two jeans, with the Halara name below. The wider right side shows the same wide-leg jeans from the front and back on a model. Both views answer a fit question a sale cannot, and the sidebar keeps the discount apart from the photo. Selling happens in the photo and discounting in the sidebar.
Started 23 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Black Friday Brace Sale”
Why it works
"BLACK FRIDAY SALE" stacks down a dark left side in yellow capitals, with "UP TO 40% OFF ON ALL BRACES" in an outlined box below it. At the right, an athlete's torso wears a black shoulder support with a grey pattern, so the product is seen on a body before the price is read. "ALL BRACES" sets the scope: the discount covers a whole range. The body names the problem the supports address, joint pain and injuries.
Started 3 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“ANY 5 PIECES WITH 70% OFF”
Why it works
Five pairs of gold earrings hang from one rail, and "ANY 5 PIECES" leads the line in black capitals. The "-30% OFF" and "-50% OFF" lines are struck through and only "-70% OFF" stays clean, so the buyer reads a ladder that ends on the best rate. It is the same offer as this brand's ring close-up, with a different picture. Five pairs on the rail mirror the five in the deal.
Started 5 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Early Black Friday Starts Now”
Why it works
Four cable-knit sweaters stack in navy, pale grey, camel and burgundy on a slate surface in front of a deep green wall. "UP TO" sits small above "70% OFF" in red, with a hand-drawn red underline. The headline, "Early Black Friday Starts Now", and the stack of colors say the offer covers a range, not one item. Each colored layer shows a choice without a collage.
Started 18 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“BUY ONE BAG. GET ONE FREE.”
Why it works
A black frame holds a pale model's neck with two blood-red streaks at the right and a leather bag at the lower left, patterned with "Dracula's Guest" artwork. "BUY ONE BAG. GET ONE FREE." sits top left, with the free item's value, "$140 MYSTERY BAG", in a smaller red line. "Complimentary With Any Leather Handbag Purchase" closes the frame as the condition. Gothic styling carries over from the bag to the offer.
Started 31 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“incl. FREE $10 Gift Card”
Why it works
A top-down view of a cup of whisked matcha fills the frame, with "Matcha Sampler Pack" in white over the liquid. Beneath it, a smaller line says "incl. FREE $10 Gift Card". No percentage appears, and the offer is a starter pack plus a reason to come back, since the card is for the next purchase. The body adds free shipping on orders over $50. The cup shows the color of the tea without a single sale badge.
Started 16 Jan 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Up to 25% off”
Why it works
A beige page shows "WIREFREE BUNDLE" in dark capitals, a navy pill reading "Up to 25% off" and four wire-free bras overlapped in black, navy, blush and white, with the logo at the foot. The overlap is the offer: a bundle is a stack, so the picture and the discount say the same thing. No lifestyle scene or model appears. The body invites buyers to mix shades and styles.
Started 16 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Product in use, offer stamped on · 3
The picture shows the product working and a banner or ribbon carries the offer. Piscifun uses a torn-edge strip across a reel in hand, and Move Shoot Move lets a galaxy photo sit above its sale ribbon.
“UP TO 50% OFF”
Why it works
A hand cradles a black spinning reel in front of a lake and mountains, so the gear is seen before the price. A yellow torn-edge banner then carries "UP TO 50% OFF" in heavy black type, with the model name beneath. The body lists the carbon body, the 22 lbs of drag and the sealed bearings, so the sale sits on specs an angler can judge. Only the picture carries the discount, while the headline talks about shipping.
Started 22 Nov 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“EARLY BLACK FRIDAY SALE”
Why it works
A pink panel at the left stacks "EARLY BLACK FRIDAY SALE", "UP TO 60% OFF" and "SITEWIDE" above two red-lit masks. At the right, a woman lies back wearing the mask with its red light on, so the device is seen working on a real face. The panel carries the price and the photo carries the belief. "SITEWIDE" says the discount reaches past the mask.
Started 8 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Save 10% with Code: BF10”
Why it works
A wide photo of a star-filled galaxy fills the top, credited to a photographer's handle. A black "BLACK FRIDAY" ribbon with a red "SALE" tab and a red megaphone sketch sit over the lower half beside a camera accessory and its carry case. The offer is not on the picture. The headline carries it, while the body teaches the 500 Rule for astrophotography. Photo above, saving in the text: the two jobs stay apart.
Started 27 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Offer plus a reason to believe · 3
A spec row, trust icons or a customer quote stands next to the deal. Fringe Sport pairs "SAVE $119" with a five-star quote, and LIT Method sets three specs under its saving.
“Save $4000 during our New Year Sale”
Why it works
A black glass sauna cabin glowing amber sits beside a dark cold-plunge tub on a stone patio, under a heading about dual heat and chemical-free cold plunging. "Save $4000 during our New Year Sale" is one small line below it, and a row of three specs runs along the bottom. The headline adds "0% APR", so the saving comes with a payment option. A dollar figure is the only offer on the picture.
Started 9 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Special Offer: FREE 250ml Body Serum!”
Why it works
A white sidebar at the left leads with "SPECIAL LIMITED-TIME OFFER" and a big serif "FREE" over "FULL-SIZED BODY SERUM", then a free shipping line with a spend threshold and four small trust icons. At the right, two orange body serum bottles stand on a stone ledge. The body explains the route: add $125 of products and a 250ml serum comes free. The threshold is printed, so the gift has a visible price of entry.
Started 23 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“SAVE $119”
Why it works
The top half is light grey with a black "Limited Time Sale" tag, then "SAVE $119" and "FREE KICKSTAND" in red capitals above a belt-squat arm loaded with plates. The bottom half turns black, where a bearded man holds the equipment with his mouth open beside five stars and "HANDS DOWN THE BEST PIECE OF EQUIPMENT IN MY GYM", signed "JEREMY". Offer and proof share one frame, so a doubtful buyer gets a saving and a reason together.
Started 6 Apr 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
The parts of the ad
- 01
Price or offer. In 28 of 30 ads on this page.
- 02
Discount badge. In 15 of 30 ads on this page.
- 03
Illustration. In 7 of 30 ads on this page.
- 04
Person. In 6 of 30 ads on this page.
- 05
Lifestyle scene. In 5 of 30 ads on this page.
Offer lines you can fill in
Lifted from the ads above. Swap in your own product.
- 01[Event] [Product category] Sale: up to [X]% off all [products]Anaconda Fightwear, “Black Friday Brace Sale”, 326 days
- 02Any [number] [products] for [X]% offBeautiful Earth Boutique, “ANY 5 PIECES WITH 70% OFF”, 669 days
- 03[Product type], $[price] eachDippin' Daisy's Swimwear, “50% BIKINI SETS”, 389 days
- 04Save $[amount] plus a free [add-on]Fringe Sport, “SAVE $119”, 202 days
Choosing the one offer to print
- Pick one headline offerMuravai puts "BUY 1 GET 1 FREE" in the biggest type and lets the free kit sit on the other side of the frame.
- State what it coversAnaconda Fightwear's "ON ALL BRACES" and TPOB's "ALL ITEMS" tell the buyer how far the discount reaches.
- Print the condition nearbyLettoria puts "Complimentary With Any Leather Handbag Purchase" in the same frame as the free bag.
- Match the code to the dealGlowco pairs "EXTRA 30% OFF" with "CODE: BF30", and TPOB pairs 30% with "FLASH30", so the number is easy to remember.
- Keep the product in frameHalara shows its jeans front and back beside the discount column, so the sale never replaces the product.
- Test a second pictureBeautiful Earth Boutique ran one five-piece deal over a ring close-up and over an earring rail, changing the picture and keeping the offer.
Sizes and Safe Zones are on our Instagram Safe Zone checker page.
What the offer actually says
A percentage. The default, and often a range: Piscifun, Halara, She Curve, Parijan and Anaconda Fightwear say "UP TO", while BedJet says "1/3 OFF" and Glowco says "EXTRA 30% OFF".
Something free. Naoki Matcha adds "incl. FREE $10 Gift Card" to a sampler, Fringe Sport adds "FREE KICKSTAND", and Lettoria adds a "$140 MYSTERY BAG" to any handbag.
A bundle. Beautiful Earth Boutique sells "ANY 5 PIECES", Boody pitches a "WIREFREE BUNDLE", and Muravai pairs "BUY 1 GET 1 FREE" with a free kit.
A flat price. Dippin' Daisy's Swimwear prints "$50 EACH" and TeeFury prints "STARTING AT $13", with no percentage on the picture.
A code. PLUFFI Slippers prints "CODE: FRIDAY", Glowco prints "CODE: BF30" and TPOB prints "USE CODE: FLASH30" on the image itself.
Rules for price claims
A former price must be real. The FTC's Guides Against Deceptive Pricing say a price you compare against should be one the product was genuinely sold at. That applies to any ad with a crossed-out price, which some ads here use.
Free comes with terms. The FTC's guide on the word "free" expects conditions to be stated clearly. Lettoria prints "Complimentary With Any Leather Handbag Purchase" on the picture, and Beauty From Bees prints a spend line under its free serum.
Buy one, get one has a price. The same guide says the regular price of the item you must buy should not be raised to pay for the free one, which matters to every buy-one-get-one ad.
The picture has to match the page. Meta's Advertising Standards cover misleading claims, so the offer printed on the picture should be the one the landing page honors.
Sources: ecfr.gov, ecfr.gov, transparency.meta.com
Discount ad questions from media buyers
Can you give me some examples of promotional offers?
Yes: a percentage off, buy one get one free, a free gift, a multi-buy bundle, a flat price and a code all appear in this set. Muravai runs "BUY 1 GET 1 FREE", Naoki Matcha adds a free $10 gift card to a sampler, Beautiful Earth Boutique sells any 5 pieces at 70% off and TeeFury starts tees at $13.
Should a discount ad say "up to" or name one rate?
Either works, and the ads in this set split on it. Piscifun, Halara, She Curve, Parijan and Anaconda Fightwear print a range, while PLUFFI Slippers names 15%, Bamboo Cool names 20% and TPOB names 30%. Piscifun's range had run 702 days and PLUFFI's single rate had run 706.
Is a free gift a stronger offer than a percentage off?
This set cannot say which sells more, but both kinds kept running. The ads built on something free ran from Fringe Sport's 202 days to Muravai's 605, and Lettoria prints "Complimentary With Any Leather Handbag Purchase" so the condition sits next to the gift.
Do discount ads need a code on the picture?
No. Most of these ads carry no code on the picture. PLUFFI Slippers, Luna&Skin, Glowco and TPOB print one on the image, while Bamboo Cool and Move Shoot Move put theirs in the headline.
How big should the offer be on a discount ad?
Big enough to be the first thing read at thumbnail size: in most of these ads it is the largest type on the picture. Piscifun's "UP TO 50% OFF" fills a banner and Parijan's "70% OFF" crowns the frame, while Naoki Matcha and Fugazzi Fragrances keep a free gift or sample to a quiet line under the product name.
Make discount ads like these
Pick one offer, say what it covers and give it the biggest type on the picture, then build discount ads the same way for your client's website or your own.
How we pick ads. We search Meta's public Ad Library for ads from DTC brands that sell to US and UK shoppers, keep ads running 14 days or more, skip catalogue ads, and show at most 3 per brand. Days running is a spend signal: brands rarely keep paying for an ad that doesn't sell. Day counts are as of the check date above. Breakdowns are written by Gimme Gimme's ad analysis engine from each ad's image and copy, and edited by Josh Jackson, founder. Not affiliated with the brands shown; ads appear for commentary and analysis. To have an ad removed, email hello@getgimmegimme.com and we'll take it down within 7 days.