Long-Running Facebook Ads: 29 Examples That Ran for Years
Checked 25 Oct 2026 · 29 ads from 21 brands, from Meta's Ad Library · How we pick ads
Long runs go to ads that are easy to leave alone: the product sells all year, the claim never needs a date, and nobody has to retune the picture. Every ad here had run 829 days or more by our check, and the quietest ran longest: a bakery whose headline is its own name, and serums with the strength in the headline.
- 829+days, the shortest run on the page
- 1,075days, the median run on the page
- 2,295days, the longest run on the page
The builds behind ads that ran for years
Grouped by the job each ad does. Swipe a row, and tap “Why it works” for our breakdown.
A spec or number as the hook · 6
A claim that never goes out of date is the cheapest way to stay on for years. Geek&Gorgeous puts the strength in each serum headline, and CUUP puts "53 Sizes" in its.
“15% ascorbic acid.”
Why it works
A dropper bottle lies on its side across a lilac field, and the only words on the picture are "15% ascorbic acid." in the top corner. Shoppers compare skincare by the active and its strength, so the ad states it before anything else. The body then adds the fresh-weekly, small-batch detail, and the label carries the name in English and Hungarian. It is a product photo that asks the viewer to read exactly one number.
Started 13 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“10% Niacinamide Serum”
Why it works
The same lying-down dropper bottle on a peach ground, now for the niacinamide serum, so the line reads as a family where only the color and the name change. The headline gives the percentage and the product type, and the body names who it is for: oily skin, large pores, blackheads. A shopper with that skin finds the fit in the first sentence.
Started 20 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“0.05% Retinal Serum”
Why it works
A white pump bottle stands upright on a yellow smear of gel, which shows the texture of the formula as if it were paint. The headline gives the retinal strength, and the body runs a short checklist under "What makes A-Game special?" that explains why retinal and who it suits. That smear makes the bottle read as a formula, not just a package.
Started 25 Jul 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Style & Support in 53 Sizes.”
Why it works
A model in a white bra and briefs leans on a window frame in warm light, with a serif overlay across her midsection that reads Bras Made to Fit, D-H Cups. The size range is the hook, which speaks straight to a shopper who struggles to find her size. The headline field repeats it as "Style & Support in 53 Sizes."
Started 24 Aug 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“1-20 Birthstones”
Why it works
Silver rings sit on a peach cloth, each with a tree engraved with colored birthstones and a line of lettering inside the band. A top panel shows tree Style 1 and Style 2, and a label reads 1-20 Birthstones. The picture works like a configurator, letting the buyer see the choices before clicking. Mothers, wives and female friends are the named recipients in the body.
Started 9 May 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Earphones were not designed for sleeping.”
Why it works
A white banner reading "Earphones were not designed for sleeping. Snoozeband was." sits above sleep headbands and masks on a blue gradient, each with a curved arrow and a label: side sleeper friendly, full black-out, built-in white noise, ultra-thin speakers. The contrast headline names the problem, and each arrow answers a separate objection. Five stars and a feature list follow in the body.
Started 18 May 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Photo first, a label for a headline · 9
When the picture carries the appetite, the headline can be a name, as at Five Daughters Bakery, a product label, as at KORE Essentials, or missing, as on the AYBL tees and outfit. Nothing in it needs to change.
“Five Daughters Bakery”
Why it works
Trays of glazed and iced pastries fill the frame from front to back, with sharp focus on the middle row and a soft blur around it. No text sits on the picture, and the headline is only the brand name. The body does the proof a bakery needs: made fresh daily from scratch, non-GMO, sourced locally. With the trays creating the appetite, the words are free to carry the values.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Our pastries are made fresh daily from scratch”
Why it works
One glazed pastry sits sharp in the foreground while an open box behind it shows an assortment of flavors, so a single frame answers what the shop sells and what a box looks like. The headline and the paragraph under it match the tray photo exactly. Only the picture changes between the ads, and the sentence about family stays put.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Nothing is sweeter than family”
Why it works
Young children line up against a white brick wall, each with a pastry, beneath a painted arrow and the words TO GO with a doughnut standing in for each O. It reads as a family snapshot that also places the shop on a street. The brand-name headline and the same body paragraph sit underneath. A painted sign and a few faces do the selling.
Started 17 Jul 2020. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“A Holistic Approach to Skincare”
Why it works
A glass bottle of golden oil stands between a green stone massage tool and a gold roller on pale wood, shot from above. The tools show how the oil gets used before a word is read, and the body points to an oil-cleansing tutorial. The headline stays broad, a holistic approach to skincare, so the picture and the how-to do the specific work. Nothing in the frame needs a date.
Started 28 Jan 2021. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Craft & Lore Wallets”
Why it works
A tan leather holder lies open on dark weathered boards beside an AirTag, with stitched edges and a stamped Horween-USA mark. The wood and the stitching tell a handmade story before a word is read, and the stamp names the leather. The headline is the brand and the category, "Craft & Lore Wallets". Ditching the purse and carrying only the essentials is the body's pitch.
Started 12 Dec 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Minimalistic Wallets”
Why it works
A grid of close-ups shows a hand holding a wallet with a pocket comb, a card wallet open in a tray of leather goods, a wallet on its kraft sleeve and a hand fanning snap wallets in tan, brown and navy. The headline names the category, Minimalistic Wallets, and the body speaks to anyone who wants less pocket bulk. Together, the tiles show use, range and color in one frame.
Started 12 Dec 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“5 star review from David M.”
Why it works
A tidy grid of belt buckles sits on white, each with a model code beneath and the finish noted in brackets. It reads like a parts catalog, which helps a buyer who already owns a belt find the right fit. The body opens with a customer's five-star review of the belts and buckles. Codes let a repeat buyer name exactly which one.
Started 28 Feb 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“New Arrivals: AYBL Mens latest drop is now live”
Why it works
Tees in white, stone, sage and charcoal fan out across gray concrete like a paint chart, with no text on the picture. The body says only that the latest drop is out. The stack shows the color range at a glance and gives a full-looking pile without a model. Because the colors are the message, the ad needs no headline.
Started 4 Mar 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“latest drop is now live”
Why it works
One outfit is laid flat on the same gray floor: a stone tee, black shorts with the AYBL mark and white sneakers, with a band of light across the corner. Where the fanned stack shows range, this shows how the pieces go together, which answers what to wear them with. Underneath sits the same short line as the stack ad.
Started 4 Mar 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
A person wearing it, full frame · 4
Fit and feel can't be proven by a garment on a floor, so Raskol Apparel and David Archy Clothing fill the frame with a body and leave the proof to the copy.
“Unique gym wear”
Why it works
A woman in round glasses stands by an outdoor stairwell in an oversized black tee printed with an anime-style fighter, a bag in one hand. The body tells the character's story, a fitness figure drawn as a cartoon, which gives the shirt a reason to exist that a plain tee lacks. With "Unique gym wear" as the headline, the graphic and the story do the selling.
Started 25 Nov 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“After months of experimentation and feedback from our athletes we're releasing women's workout sets”
Why it works
A woman in purple workout gear turns her back to the camera in a dark gym, shoulders flexed. There is no headline and no text on the picture. The body is one sentence about months of experimentation and feedback from athletes before the women's sets launched. From behind, the cut of the top and leggings is easy to read.
Started 25 Nov 2022. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Sheer, Sexy Support.”
Why it works
A model in hot-pink underwear stands against a coral wall, holding a pink skirt at her knees, with ELECTRIC COLOR in block letters at left and a line about limited-edition winter brights under it. The color is the composition, so the ad announces a range in a glance. The headline, "Sheer, Sexy Support.", comes second to the color.
Started 17 Jan 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Men's underwear made of combed cotton is more breathable”
Why it works
A model in royal-blue boxer briefs stands barefoot in a bright living room, arms open, with a sofa, plants and a patterned rug around him. The room makes underwear look like an ordinary part of a day, not a catalog page. There is no headline and no text on the picture; the body lists combed cotton, breathability and moisture-wicking and links to an Amazon page. Fabric is the whole argument.
Started 23 Apr 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Shot on a phone, not in a studio · 4
A snapshot or a face to camera reads as a post from a person. Barn Owl Box Company shows an owl in its own box, and Carcovers.com shows covered cars in a real garage.
“Farmer's Best Friend”
Why it works
A white nest box on a pole against pine branches, with a barn owl looking out of the round opening. It is a plain snapshot of the product being used, which is the proof a nest box needs. The headline, "Farmer's Best Friend", gives the owl a job. A string of did-you-know facts about rodents and nesting pairs fills the body.
Started 16 Jul 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“We wasted hundreds on every natural deodorant known to mankind”
Why it works
A bearded man in a branded cap speaks to camera under a caption reading SAY GOODBYE, above a close-up of a spatula working through deodorant in a tin, with handmade with a heart in SC over it. The top panel gives the voice and the lower panel shows the making. The body tells a story of trying every natural deodorant before making their own, and the headline offers a free sample.
Started 16 Apr 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“No car cover is better than a bad car cover.”
Why it works
A phone photo of a garage with covered vehicles in it, cropped like a story, with a black sticker at the top reading STOP BUYING CHEAP and a rounded banner at the bottom reading PROTECT WITH THE BEST @ CARCOVERS.COM. The headline adds "Premium Covers since 2008". The stickers make the ad feel like a post from a person. Proof comes from a real garage.
Started 15 Jul 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“The Secret To Better Sleep”
Why it works
A woman in a treatment room presses a finger to her jaw while drinking from a green bottle, under a caption bar that begins a sentence about myofunctional. The half-finished line opens a curiosity gap, and the picture shows an action that needs explaining. The headline promises The Secret To Better Sleep, and the body is a creator-style recommendation of a named sleep product with hashtags about nasal breathing. It was the shortest run on the page, at 829 days.
Started 18 Jul 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Offer and deadline wording · 3
Discounts and time limits appear here but not on the longest runners: the No Live Bait Needed bubble says a limited time applies and the Kinsley Armelle banner says "LIMITED TIME ONLY", and each ran 867 days or more.
“Don't lose your free shipping offer”
Why it works
Glowing blue hands hold soft-plastic lures on either side of a fishing reel, under hand-drawn speech bubbles that read "Did someone say... FREE SHIPPING?" and add a limited-time note for first orders. The brand's NLBN mark sits at the bottom. The offer is the picture's only message, and the body adds a code. The limited-time wording sits on an ad that had run 1,108 days when we checked.
Started 13 Oct 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Carbon Steel Knife Set”
Why it works
A row of hand-forged knives stands on a magnetic wooden block in front of a subway-tile wall, handles up, each blade hammered black with a bright edge. It is an ordinary kitchen counter, which lets the buyer picture the set at home. The body lists hand forged, ruthlessly sharp and ships from Vancouver, BC. Urgency wording sits beside it: "Only A Few Sets Left" and "LOWEST PRICE EVER".
Started 12 Dec 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“This customer favorite is on sale”
Why it works
A blush banner across the top names the Bellini Bracelet Stack, the discount and "LIMITED TIME ONLY", over a close-up of a wrist piled with beaded, crystal and gold bracelets. The crop shows how the pieces layer, and the banner puts the discount where a scroller reads first. The headline calls it a customer favorite. Limited-time wording is part of the banner, and the ad had run 867 days when we checked.
Started 10 Jun 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
A story that makes it a gift · 3
A gift needs a reason to give it. Space & Meteorite Co supplies the moon, The Hero Company a service dog for a veteran, and Star Name Registry a named star.
“This Jewelry is Literally Out of This World”
Why it works
A pendant holding a sphere of pale moon dust hangs against a starry black frame, with a curved moon rising behind a serif line that reads GIVE HER THE MOON (AND THE STARS). A jewelry gift needs a story, and the pun supplies it at a glance. Backing the story, the body names a lunar meteorite and promises that authenticity can be proven.
Started 15 Nov 2023. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Grab a Bracelet, Help a Veteran Beat PTSD”
Why it works
The frame splits into a top and a bottom: a black-and-white soldier with a service dog above, a stack of bracelets on a denim-clad wrist below, and a dark band across the seam that reads "Each Bracelet Sold Helps Provide A Service Dog To U.S. Veterans Battling PTSD". The band is the pitch and the bracelet is the vehicle, so a buyer reads the cause before the product. That cause becomes a call to act in the headline.
Started 30 Apr 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Name a Star as a Gift”
Why it works
A smiling man in an office, headphones around his neck, fills the frame with a whiteboard behind him and a round inset at top right showing a hand pointing at a black gift box. A yellow-and-white line across the bottom reads "MAN'S A GENIUS FOR THIS. HE WILL NAME A STAR AFTER YOUR PARTNER, AS A GIFT". A named star is not an object, so the box in the inset supplies something to hold, and the body lists the occasions: birthdays, memorials, anniversaries, new babies.
Started 11 Jun 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
The parts of the ad
- 01
Lifestyle scene. In 12 of 29 ads on this page.
- 02
Person. In 10 of 29 ads on this page.
- 03
Packaging. In 8 of 29 ads on this page.
- 04
Hands. In 6 of 29 ads on this page.
- 05
Flat lay. In 4 of 29 ads on this page.
Headline formulas from the quietest ads
Lifted from the ads above. Swap in your own product.
- 01[Number]% [Active ingredient] [Product type]Geek&Gorgeous, “15% ascorbic acid.”, 2295 days
- 02[Product category] Made to Fit, [Size range].CUUP, “Style & Support in 53 Sizes.”, 1523 days
- 03Our [products] are made fresh [daily] from scratchFive Daughters Bakery, “Our pastries are made fresh daily from scratch”, 2291 days
- 04Grab a [product], help [cause]The Hero Company, “Grab a Bracelet, Help a Veteran Beat PTSD”, 908 days
Set up an ad you never have to touch
- Pick a product people rebuySerums and pastries hold the longest runs here, and both are bought again.
- Put one spec in the headlineGeek&Gorgeous states the strength in each serum headline and CUUP states its size range, so the claim stays true however long the ad runs.
- Write a body that can stayFive Daughters Bakery's paragraph on fresh, from-scratch pastries sits under several photos, so a new picture needs no new copy.
- Leave the deadline offThe longest runners on this page carry no discount or time limit, so there is no date for the ad to outlive.
- Shoot it plainGeek&Gorgeous lays one dropper bottle on a solid pastel field, Five Daughters Bakery shoots trays in natural light, and Barn Owl Box Company shows an owl in its own box. Each of those ads had run 1,197 days or more.
- Read results before you leave itGive a new ad a couple of weeks to gather results, since only an ad that earns its budget gets the chance to run for years.
Sizes and Safe Zones are on our Instagram Safe Zone checker page.
What a long run proves
It proves payment, not profit. Every ad here had run 829 days or more when we checked, a spend signal that the brand kept paying. It says nothing about sales, margin or budget.
Nearly half the ads are dynamic creative. In a dynamic creative ad, Meta mixes the pictures and lines a brand uploads, so the card shows one combination and the ad may have changed over its run.
Policy still applies. Meta's Advertising Standards cover every ad however long it has run, so a long run is no clearance.
Source: transparency.meta.com
One body, several pictures
Same words, new photo. Five Daughters Bakery runs one paragraph about fresh, from-scratch pastries under photos of trays, a boxed assortment and children by a painted sign, and each had run 2,291 days.
One line on a stack and an outfit. AYBL's body, "New Arrivals: AYBL Mens latest drop is now live", sits under a fanned stack of tees and under a single laid-out outfit, 965 days each.
A template that swaps the product. Geek&Gorgeous opens its bodies with "What makes C-Glow special?" and "What makes A-Game special?", one frame for different serums.
Leaving a Facebook ad on for years: the questions
How long should you let Facebook ads run?
Long enough to get a fair read, usually a couple of weeks, and after that for as long as the ad keeps earning its place in the budget. The ads on this page ran 829 to 2,295 days by our check, which shows brands will keep a quiet ad that works, not that you should wait that long to judge one.
Does a long-running Facebook ad mean it is profitable?
No. A long run shows the brand kept paying for the ad, and we can't see its sales, margin or budget. Treat it as a pointer to what a brand was willing to leave on, then test the idea against your own numbers.
What do long-running Facebook ads have in common?
Most are plain: a product photo or a person wearing it, with a headline that is a name, a spec or nothing at all. The longest runners, Geek&Gorgeous and Five Daughters Bakery, carry no discount and no deadline, and the proof sits in the body copy.
Do long-running Facebook ads need a discount or a deadline?
No. Only a handful of the ads here lead with a discount or a time limit, and the longest runners carry neither. Where deadline wording does appear, as in the No Live Bait Needed bubble, the ad had run 1,108 days when we checked.
How do you find long-running Facebook ads in the Meta Ad Library?
Search a brand or keyword in the Meta Ad Library, then read the start date on each active ad: the earliest dates are the longest runs. Day counts on this page are frozen at the date we checked, so a brand's ad may have changed since.
Make long-running Facebook ads like these
Test the quiet pattern on your client's website or your own: Gimme Gimme turns a site into on-brand static ads, so you can find out which ones earn a long run.
How we pick ads. We search Meta's public Ad Library for ads from DTC brands that sell to US and UK shoppers, keep ads running 14 days or more, skip catalogue ads, and show at most 3 per brand. Days running is a spend signal: brands rarely keep paying for an ad that doesn't sell. Day counts are as of the check date above. Breakdowns are written by Gimme Gimme's ad analysis engine from each ad's image and copy, and edited by Josh Jackson, founder. Not affiliated with the brands shown; ads appear for commentary and analysis. To have an ad removed, email hello@getgimmegimme.com and we'll take it down within 7 days.