19 Black Friday Ad Examples That Brands Kept Running on Meta
Checked 25 Oct 2026 · 19 ads from 18 brands, from Meta's Ad Library · How we pick ads
Black Friday puts many brands in front of the same shopper with a percentage, so the number alone is easy to scroll past and the product shrinks to a prop. All 19 ads lead with the sale, and what separates them is what sits beside it: a free item, a holiday costume, nothing at all, or the product at work. The median run was 338+ days when we checked.
- 338+days, the median run
- 706+days, the longest run (PLUFFI Slippers)
- 18of the 19 ads had run past 90 days when we checked
- 12days, the shortest run (Seat Cover Solutions)
Four things brands put beside the Black Friday offer
Grouped by the job each ad does. Swipe a row, and tap “Why it works” for our breakdown.
A free item beside the discount · 4
When percentages crowd every feed, these ads add something a shopper can count. Muravai lays its free kit out piece by piece beside "BUY 1 GET 1 FREE", and Seat Cover Solutions gives each add-on its own tile under a $179 total. Ooomay circles a free bag charm with an arrow.
“Black Friday Sale - Buy 1 Get 1 Free!”
Why it works
The frame splits in two. On the left, "BUY 1 GET 1 FREE" is stacked in white and red beside a shower head spraying in a dark bathroom. On the right a white panel lays the "FREE ENHANCEMENT KIT" out as parts: a bracket, a row of white filter cartridges and a metal hose, with the boxed shower head standing between the halves. Spreading the freebies out as a parts list lets a shopper count what the free offer adds.
Started 27 Feb 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Our Better Than Black Friday Sale is on NOW”
Why it works
Three tiles in a 2x2 grid show a gold ring with a flaked-gold inlay: on a hand over a wooden table, as a pair on white, and on a stone. The fourth tile is a black-and-gold panel reading "BLACK FRIDAY" and "UP TO 60% OFF SITEWIDE". The body adds a free silicone band, a lifetime guarantee and "10,000+ 5-Star Reviews". One tile carries the sale and the other three carry the product, so neither crowds the other.
Started 15 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Save up to 60% off and get a free bag charm!”
Why it works
The left half is white with "BLACK FRIDAY SALE", a line about saving up to 60% and a free bag charm, and a brown shoulder bag cut out below. On the right a model carries the same bag against a white wall. A small circle holds a cherry charm, joined to the word "FREE" by a curved arrow, so the gift is shown and not only named. Seeing the bag on a body gives the cutout a size it cannot show alone.
Started 21 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“One Upgrade, $179 in Free Add-Ons — Early Black Friday Is Here”
Why it works
A pair of black quilted seat covers sits under a brushed-metal "EARLY BLACK FRIDAY DEAL" banner. Below, "$179 | IN FREE PREMIUM ADD-ONS" sits over four small tiles, each marked "FREE": a steering wheel cover, seat gap fillers, a refresh kit and a 3-year warranty. The condition is printed on the picture too, "WITH YOUR SEAT COVER ORDER". Each freebie gets its own tile, so $179 reads as a list of things and not a figure.
Started 13 Oct 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Holiday costume on the offer · 5
Set dressing announces the event before a word is read. PLUFFI Slippers hangs its discount on a red ornament above candy canes, and Retro-Stage draws a vintage ballroom around "Black Friday Sale". Airmoto tapes a red banner across a dark pedestal shot, and Glowco and Megelin add confetti.
“You’re getting EARLY ACCESS to our Black Friday sale!”
Why it works
A red ribbed slipper with a white fleece collar sits angled on a deep green field, and a round red ornament hangs from a string at the upper left with "15%" printed on it. Candy canes and pine sprigs frame a "CODE: FRIDAY" pill at the bottom, so the whole frame reads like a gift tag before any copy is read. The slipper is large enough that the pile and the soft collar are the texture a shopper judges. The ornament turns a small percentage into an object.
Started 18 Nov 2024. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Last Call For Airmoto Early Black-Friday Sale!”
Why it works
A red paper banner, taped across the top of a dark red frame, carries "Last Call For Airmoto Early Black-Friday Sale!" in script. Below it a black smart air pump stands beside its box on a round pedestal, with the nozzles and cable laid out in front, and ghosted "SALE" letters sit behind everything. The banner is the only bright red object, so the event name is read first and the pump second. A pedestal keeps a black product from sinking into a dark red field.
Started 25 Oct 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“FREE LED Belt Inside!”
Why it works
A gold "BLACK FRIDAY" headline sits in confetti over a dark-to-orange gradient with a gift box in the corner, and a rounded photo below shows a man lying on a glowing red-light mat with a black cover lifted over him in a bedroom. The picture says "Prices Drop for 24 Hours Only!" while the body stacks 50% off, an extra 10% code and a free LED belt valued at $299. A bedroom setting answers where a bulky wellness device would live.
Started 2 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“EXTRA 30% OFF CODE: BF30”
Why it works
Yellow type on black reads "EXTRA 30% OFF" beneath "BLACK FRIDAY SALE ENDING SOON", with a yellow "CODE: BF30" tag below it. Pink, teal and silver versions of a small handheld device float around the edge among gold confetti. The device is tiny and the type is huge, so the frame sells the deal and the range of colors, not how it works. Its body picks up the features and a 100-day money-back guarantee.
Started 17 Feb 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Vintage Clothing Under $35 | Retro Deals”
Why it works
An illustrated ballroom with a chandelier, red curtains and gold garlands holds a row of dancers in full skirts and long gloves, framed like a vintage poster. "Black Friday Sale" arcs across the top, a large red "80%" sits at the bottom and a ribbon reads "PRICE GUARANTEE". The dresses are the product, and the headline puts a ceiling on price: "Vintage Clothing Under $35". Retro styling tells a shopper the store's era before a word of copy does.
Started 26 Apr 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
The offer is the picture · 6
The frame is built like price signage: big type, a plain ground and the product as a cutout or a crop. Anaconda Fightwear stacks yellow "BLACK FRIDAY SALE" down a dark frame, and Parijan sets "UP TO 70% OFF" in red above a stack of sweaters. Nuora pairs one large "40% OFF SITEWIDE" line with a pouch and a pineapple.
“4.8/5 Rated”
Why it works
A blue knee pillow is cut out on a plain white square, with "SALE ENDS TODAY" in red and black above a black "50% off" pill. Nothing competes with the product. The headline contributes a rating line, "4.8/5 Rated", and the body adds a promo code and a refund guarantee, so the picture holds the deal and the copy holds the reassurance. Keeping the image this plain makes it read like a shelf tag.
Started 3 May 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Black Friday Drop: Comfort Meets Sculpt!”
Why it works
A beige wire-free bra floats on a pale gray ground under a purple banner reading "SEAMLESS SUPPORT" and a lavender strip, "EFFORTLESS COMFORT". A red circle at the right says "UP TO 70% OFF" and a red "SHOP NOW" button closes the frame. The words Black Friday appear only in the headline, so the picture looks like an everyday product page with a discount stamp. Side labels about comfort and zero wires get the product's case in before the price does.
Started 16 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Our biggest sale of the year!”
Why it works
White type on a dark gray wall reads "BLACK FRIDAY | CYBER MONDAY" and "40% OFF SITEWIDE". A pouch of gummies stands in front of a whole pineapple, with a few orange gummies spilled at its base. The sale gets two events in one line and the rest of the frame stays on the product. The fruit tells a shopper the flavor without a label, and the pouch alone could not. A whole pineapple does the work of a flavor chart.
Started 18 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Black Friday Sale: Trusted By 300,000+ Athletes”
Why it works
An open cardboard box of black compression braces sits on a table in front of a wall of stacked cartons. A handwritten paper sign on the lid says "Black Friday Sale" and a yellow sticky note adds "40% OFF". It looks like a warehouse photo taken on the day, so the discount reads as stock being moved and not a designed banner. The headline adds "Trusted By 300,000+ Athletes" as its proof line. Marker on paper makes the percentage feel written for this box.
Started 27 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Black Friday Brace Sale”
Why it works
Bright yellow "BLACK FRIDAY SALE" is stacked down the left of a black-to-gray frame, with a boxed "UP TO 40% OFF ON ALL BRACES" in the lower corner. On the right a shirtless athlete wears a black shoulder brace patterned in gray, cropped so only the brace and torso show. The type is large enough to read on a phone in a split second, and the brace sits on the body part it supports. Scope words such as "ON ALL BRACES" tell a buyer what the percentage covers.
Started 3 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Early Black Friday Starts Now”
Why it works
A tall frame shows folded cable-knit sweaters in navy, pale gray, tan and burgundy, stacked on a dark surface against a deep green wall. "UP TO 70% OFF" sits above in red with a brush underline, and a small brand name closes the corner. No event name appears on the picture, because the headline says "Early Black Friday Starts Now". Stacking the colors shows the range being discounted at one glance.
Started 18 Dec 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Product at work, sale in copy · 4
Products that are hard to judge from a cutout are shown in use or through the result, and the deal moves to the headline and body. Luna&Skin shows the LED mask lit on a face, and Move Shoot Move shows a night-sky photo above the tracker that made it. FaithHeart Store puts its rings on a close photo of hands and leaves every sale word to the headline.
“BLACK FRIDAY VIP ACCESS”
Why it works
The left panel is light pink with "EARLY BLACK FRIDAY SALE" in black, a lit red LED mask and neck piece, and "UP TO 60% OFF SITEWIDE" in a serif face above "USE CODE: BF10". The right half is a woman lying back in the white mask with red light glowing through the openings. A face device is hard to judge from a cutout alone, so the photo shows it worn. Placing the offer in a quiet panel keeps it from fighting the photo.
Started 8 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“BLACK FRIDAY SALE $18 only | AUTO DISCOUNT”
Why it works
Two hands in a moody close-up fill the background, one with a tattooed finger, while a pair of black rings with a heart cut-out and a heart charm float large at the right. The only words on the picture are "COUPLE RINGS". The sale sits in the headline, "BLACK FRIDAY SALE $18 only", and the body lists "BUY 2 GET 20% OFF" and "BUY 3 GET 25% OFF". Splitting the jobs this way leaves the picture free to sell the idea of a gift for two.
Started 20 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Save 10% with Code: BF10”
Why it works
The top three quarters of the frame is a deep-sky photograph of the Milky Way with a photographer's handle credited in the corner. Below it the star tracker sits beside its red-trimmed carry case, with a black "SALE BLACK FRIDAY" tag and a megaphone icon over the left. The headline adds "Save 10% with Code: BF10", and the long body compares the tracker's price and weight with typical $400 units. Prospective buyers see the finished night sky before they see any price.
Started 27 Nov 2025. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
“Fall in love with halara styles”
Why it works
A green banner reading "FINAL HOURS" and "BLACK FRIDAY" tops a three-part grid: striped leggings folded in a stack on the left, a row of color dots above, and front and back shots on a model at the right. "UP TO 50% OFF" in big black serif type closes the corner. Leggings sell on fit and color, and this frame answers both. Color sits in the folds and the dots, and fit shows on the body.
Started 15 May 2026. Live when checked on 25 Oct 2026. View in Meta Ad Library ↗
Sale lines to rebuild with your own offer
Lifted from the ads above. Swap in your own product.
- 01$[value] in free [add-ons] with your [product] orderSeat Cover Solutions, “One Upgrade, $179 in Free Add-Ons — Early Black Friday Is Here”, 12 days
- 02Save up to [percent] off and get a free [small accessory]Ooomay, “Save up to 60% off and get a free bag charm!”, 338 days
- 03Save [percent] with code: [EVENT INITIALS + number]Move Shoot Move Rotator, “Save 10% with Code: BF10”, 332 days
- 04Early [event] starts nowParijan, “Early Black Friday Starts Now”, 311 days
Turning one sale into one clear frame
- Pick one thing beside the percentageA free item, a short code or the product at work gives the percentage a second thing to look at; Muravai, Ooomay and Seat Cover Solutions each chose a free item.
- Draw every free itemSeat Cover Solutions gives each add-on its own tile and Ooomay circles the charm with an arrow, so the gift is something a shopper can see.
- Print the condition on the picture"WITH YOUR SEAT COVER ORDER" sits right under the free add-ons, so the offer and its terms are read together.
- Keep the event name in the headlineParijan and FaithHeart Store leave Black Friday out of the picture and carry it in the headline, and had run 311 and 339 days.
- Make the code readable in the framePLUFFI Slippers, Luna&Skin and Glowco each print a short code on the picture in a pill or a line of its own.
- Show hard-to-judge products workingLuna&Skin puts the lit mask on a face and Halara Leggings adds front and back shots on a model, because a cutout would not answer fit.
Sizes and Safe Zones are on our Instagram Safe Zone checker page.
Naming the sale
Early and VIP. Airmoto, Luna&Skin, Parijan and Seat Cover Solutions put "Early" in front of Black Friday, and PLUFFI Slippers writes "You’re getting EARLY ACCESS to our Black Friday sale!" while Luna&Skin's body opens "BLACK FRIDAY VIP ACCESS".
Better than, and plus. Marco Voletti calls its own "Our Better Than Black Friday Sale", and Nuora prints "BLACK FRIDAY | CYBER MONDAY" on one picture.
Deadline wording ran for months. Revoget ("SALE ENDS TODAY"), Airmoto ("Last Call"), Halara Leggings ("FINAL HOURS"), Megelin ("Prices Drop for 24 Hours Only!") and Glowco ("ENDING SOON") put the clock in words, and these ads had run for months when we checked, Revoget's for 540 days. A deadline line only works when it is true, so state a real end and keep to it; the FTC's pricing guides expect sale claims to be genuine. No picture among the 19 prints a calendar date.
Dates live in the copy. Seat Cover Solutions is the one ad that names an end date, and it puts the date in the body, not on the picture.
Free and savings wording
Free needs its condition. The FTC's Guide Concerning Use of the Word "Free" says the terms of a free or buy-one-get-one-free offer should be stated clearly and conspicuously at the outset, and that the regular price of the item you must buy should not be raised to cover the free one. Seat Cover Solutions prints "WITH YOUR SEAT COVER ORDER" under its free add-ons, and Muravai shows its free kit next to "BUY 1 GET 1 FREE".
Savings need a real starting price. The FTC's Guides Against Deceptive Pricing say a comparison to a former price should use a price the seller actually charged for a reasonable period. None of these pictures shows a crossed-out price: each states a percentage, a code, a dollar total or a free item.
Guarantees sit beside the sale. Retro-Stage prints "PRICE GUARANTEE" on a ribbon in the picture, Megelin's body offers a 60-Day Price Guarantee, and Glowco's body offers a 100-Day Money-Back Guarantee.
Before the sale starts: wording, codes and free items
How to announce a Black Friday sale?
Put the event name and one concrete offer in the same frame and keep both short. Seat Cover Solutions prints "EARLY BLACK FRIDAY DEAL" over a $179 list of free add-ons, and Parijan sets "UP TO 70% OFF" on the picture and "Early Black Friday Starts Now" in the headline.
Should the picture say Black Friday, or only the headline?
Either works in this set. Most pictures print the event name, while a handful leave it to the headline and let the picture carry the offer or the product. Muravai, Parijan and FaithHeart Store did that and had run 605, 311 and 339 days.
What can sit beside the discount to make it stand out?
A free item is the most concrete choice here, with a short code and a product-in-use photo as the other options. Ooomay circles a free bag charm, Glowco prints "CODE: BF30", and Luna&Skin shows its mask lit on a face.
Does a promo code belong on the picture?
Yes, when it is short enough to read in the frame. PLUFFI Slippers prints "CODE: FRIDAY", Luna&Skin "USE CODE: BF10" and Glowco "CODE: BF30", while Revoget and Megelin keep theirs in the body.
Can Black Friday creative start before the week itself?
Yes, and brands in this set mark it with wording such as "Early" or "VIP" access. Airmoto, Luna&Skin, Parijan and Seat Cover Solutions use "Early", and Seat Cover Solutions, the newest ad here at 12 days, states its end date in the body.
Make Black Friday ads like these
Paste your client's website or your own to get Black Friday ads that set the discount beside one concrete extra, whether that is a free item, a short code or the product at work.
How we pick ads. We search Meta's public Ad Library for ads from DTC brands that sell to US and UK shoppers, keep ads from the season however long they ran, skip catalogue ads, and show at most 3 per brand. Days running is a spend signal: brands rarely keep paying for an ad that doesn't sell. Day counts are as of the check date above. Breakdowns are written by Gimme Gimme's ad analysis engine from each ad's image and copy, and edited by Josh Jackson, founder. Not affiliated with the brands shown; ads appear for commentary and analysis. To have an ad removed, email hello@getgimmegimme.com and we'll take it down within 7 days.